April 07, 2004
The NY Olympic Bid Logo
Found a discussion about this logo at one of my favorite design sites. I decided to share it here since I'm on my little design thoughts kick today.
After looking several times, then really looking, and going so far as to study the elements, my impression is that (shared here, I know) that the type for one, does not integrate well with the graphic elements. The red '2' seems a bit too visually boisterous and seems to demand most of the eye's attention.
Credit them, just a bit, with the flame thing. But that is what is in Lady Liberty's hand anyway. And I'm just not totally comfortable with the juxtaposition of the rectangles, Are they trying to show progression from Liberty to the Olympics (ie, passing the torch) or are they just signalling a touchdown? (Sorry for the football refernce but looking at both arms up, it gave me that visual cue).
As designer, I've always enjoyed commenting on others work and looking toward it for inspiration, both good and bad. I think it's our nature to critique others work since it's such a part of what we do. And as it is quite subjective, the comments here are good for all of us to take in and analyze, so that we may grow to be better designers.
Posted by robdesign at April 7, 2004 06:24 PMwow, that's the most ass-tastic design by comittee logo I've ever seen. second-year design students could sketch better than that.
Posted by: Bill at April 9, 2004 04:37 PM